How good is your hospital's
website? A 'top tasks' approach
Chair: John Fox, Digital Communications Consultant
How good is your hospitalís website? If you wanted to cancel an outpatient appointment could you do it online or find the right telephone number to call? Could you find out what to pack for an inpatient stay, or how to request a special diet?
People usually visit a website with a specific task in mind. If it isn't easy to find and quickly complete that task, theyíll leave. Hospital websites have a diverse audience but providing easy to find, high quality information for prospective patients and their visitors should be paramount. Does your website delight or frustrate? Can simple tasks be completed online, thus saving an avoidable telephone call or email enquiry?
The quality of information provision varies widely across some big name hospital websites according to a recent snapshot survey by Socitm Insight. This workshop will present the findings and encourage participants to discuss how adopting a top tasks content strategy could improve the user experience for all visitors to your hospitalís website.