Workshop: Getting the CEO and councillors on board
Chaired by: Dan Jellinek
Panelist: Mary Reid, Local councillor and e-democracy consultant

Developing web services in the IT or communications departments is all very well, but how do you ensure that the key decision-makers in your council - the chief executive, and the councillors - understand what you are doing, appreciate its value, and build in website strategies into all policy areas from an early stage?

Here from councillor and web champion Mary Reid about strategies to make sure that everyone understands the importance of the website to the modern council, and how to talk the language of managers and politicians so they will support your projects and everyone will gain.