Lucy Dodd, Director, Inclusive Experience Ltd

During five years as the BBC's accessibility specialist, Lucy was responsible for "raising the bar" on accessibility across BBC Online and Mobile by encouraging project teams to engage with their users and integrate them into the product research, design, development and project management processes this approach resulted in a high-level of accessibility being achieved across BBC sites including Merlin, Radio 2 online, the BBC Homepage, Mobile Homepage, Mobile News, Food, Weather and the international Homepage.

Particular achievements include co-writing the BBC's Accessibility Standards and Guidelines, chairing its accessibility working group, leading the redesign of the BBC's flagship accessibility web site, My Web My Way; writing, directing and producing the pan-BBC e-learning course, and shaping the accessibility policy for BBC iPlayer, which went onto win a BIMA Award for Usability & Accessibility 2009.

Lucy set up Inclusive Experience Ltd - www.inclusive-experience.com in November 2009, to move away from the traditional views and fears that surround accessibility implementation. Through training and coaching workshops, she wants to encourage organisations to engage with their rich variety of users and adopt a more practical, enjoyable, creative approach to accessibility.

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