Discussion Group: Channel
shift: How do you promote it, how do you measure it?
Chair: Jon Hale, Account Director, GovDelivery
Encouraging your customers to interact with you over digital channels provides a great opportunity to deliver cost savings whilst maintaining service levels. Itís a strategy thatís proved highly successful in the banking and insurance sectors. Join us for this exchange of ideas about the promotion of digital channels and the indicators that you use to measure success.