Plenary Panel: The Rise
of the App
David Mann, Head of Innovation, Directgov
Stuart Harrison, Lichfield DC
Guy Giles, Operations Manager, Looking Local
From being a brand-new buzzword not that long ago, smartphone ‘apps’ have become the new front-line for digital communications. Where do they fit into a public sector body’s communications mix? How much money should be invested now in developing apps or ideas for apps, or in converting information including websites that already exists into app form? What does the future hold, and could the new rise of ‘web apps’ lead us full circle and back to a place where the web is once more the key to everything?