Discussion group: Could a 'Social Media' community deliver services to citizens?
Speakers: Ben Morgan, Auros and Neal Perry, EPiServer

· Leverage the power of personalisation
· Provide citizens with the tools to manage their own services
· Allow citizens to be informed and have their say
· Create dynamic and personalized web experiences, creating engaged citizens
· Build strong relationships through online communities
· Optimise search engine results to improve digital visibility

The drive to provide services online to citizens has gathered momentum, but how easy it is to achieve? Is the level of investment worth it? Under what circumstances is it appropriate and what do you need to know before starting to engage citizens in this way? We’ll investigate these subjects and arm you with all you need to know to provide your audiences with individualised experiences and the ability to manage their own services.