Discussion group: Social media monitoring: what are people saying about your services?
Stuart Castle, Partner Development Manager, Alterian
Tim Chalklen, Managing Director, Unified Solutions
Peter Jones, Managing Director, J2 Interactive

The days when public sector organisations delivered services and served up information about them to the public with no accountability are long gone. The next ten years will see significant budget reductions whilst striving to maintain efficient levels of citizen engagement. Through this workshop, we aim to uncover how social media monitoring can provide the tools and the strategies for listening to your ‘customers’ and local business owners, acting on their conversations and engaging with them fully, changing the relationship and the traditional channels you use to communicate.