Dr James Munro, Director of Informatics and Research, Patient Opinion

Dr James Munro is director of research at Patient Opinion, a Sheffield-based social enterprise using the web to enable people to feed back about - and perhaps even change - their local health services anywhere in the UK.

He was lured away from 13 years of health services research at Sheffield University by the bright lights of Web 2.0, and the emerging possibilities for new forms of engagement by citizens in their public services - especially the NHS, which we all want to be as good as it could be.