Caroline Jarrett, Founder, Effortmark
Caroline Jarrett is a user experience and usability consultant who specialises in making forms easier to fill in.She enjoys working on any type of form or questionnaire and says “Government forms are my favourites” How often do you hear that?
Her current practice is about one-third forms design, on paper and on the web, and about two-thirds helping clients with content-rich web sites. This may include improving the information architecture, using search logs to examine patterns of usage, teaching editing skills, actually doing the editing of key pages, and user research about how users explore and use large web sites.
Caroline Jarrett is co-author
(with Gerry Gaffney) of “Forms that work: Designing web forms for usability”.
"If your web site includes forms, you need this book. It's that simple”.
Ginny Redish She is also
co-author of "User Interface Design and Evaluation" (Morgan Kaufmann, 2005).
Caroline holds an MA and MBA, and is a Chartered Engineer.