Discussion Groups: Do you know your customers?
Alterian, United Solutions & J2 Interactive

Learning points:

1. Understanding the profile of your citizens doesn’t require a major overhaul in systems, processes or procedures.
2. There are easy ways to customise communication to citizens, businesses and visitors and make them far more effective.
3. Knowing more about customers can significantly reduce avoidable contact. 4. eNewsletters and email alerts on their own just aren’t good enough.