Discussion group: Writing for the web - setting priorities
Chair: Malcolm Davison, Writingfortheweb.co.uk

Public sector cost cutting is resulting in a greater expectation that websites must be more effective, so they will take the pressure off front line staff. Assuming you have a well structured website, writing good, clear, relevant content now has to be the number one priority. Does your organisation need to rethink the style and language that it uses to motivate, inform and respond to its audiences?

Malcolm - who has trained staff from over 30 councils and health sector bodies - will be giving some examples of leading websites that have been turned around. He will be wanting to hear from others attending so that we can all share some practical tips.

The session will close with some useful ideas and guidelines that you can apply to your own website.