Programme
|
09.30 |
Registration and coffee |
|
10.00 |
Session 1: The customer is king * Why the secret to success of a government website is taking a customer-centric approach-and how to do it * How to make the journey from organization-centric to customer-centric * How to understand the essential characteristics of the impatient, scan reader |
|
11.15 |
Morning coffee |
|
11.30 |
Session 2: Tasks and carewords * Why your key readers come to your website with specific tasks in mind * Why they go about achieving these tasks based on a small set of carewords * Discover your customers' most important tasks using a tried-and trusted technique developed by Gerry McGovern |
|
13.00 |
Lunch |
|
14.00 |
Session 3: Writing killer web content * Two critical skills for writing content that truly serves your customers * How to write great headings and summaries-the most important content you will write on your website * Simple but highly effective techniques for getting your content found in search engines |
|
15.15 |
Afternoon coffee |
|
15.30 |
Session 4: Measure the efficiency of your
top tasks * A powerful and unique technique to measure task success * How to do the testing and analyse the results * Group work exercises and discussion |
|
16.30 |
End of masterclass |