This one-day Masterclass with internationally acclaimed web usability expert Gerry McGovern - in exclusive association with Headstar training - is packed with practical advice, tips and examples to help you bring your website to the next level of success.
In the current financial climate, every public body must look to run its services more efficiently, and online services are no exception. But this does not mean services standards need slip: on the contrary, a website that is focused on the key tasks customers want to undertake will not only lead to efficiency savings but better services.
The best public service websites in the world are changing how they manage the web. They are not managing content or technology: they are managing tasks. US Government agencies are now talking about "citizen productivity" and a recent white paper stated that: "Agencies should be required and funded to identify their core online customer tasks, and to develop service standards and performance benchmarks for completing those tasks."
Our unique one-day course is designed to help managers responsible for government public websites and intranets; website editors and writers; information architects and other website design staff; those involved in developing e-government strategy; and technical staff who want to understand best practice in web publishing.
Specifically, you will learn:
• The benefits of a task-based approach to the management of your website
• Strategies for making your website easier to search and use
• How to create quality customer-centric killer web content based on
a unique approach developed as a result of five years of research and testing.
What They Said About Gerry McGovern's First UK Masterclass With Headstar:
"Superb - both interesting and inspiring. Gerry McGovern is
an excellent speaker.it covered everything I expected and more."
Michele Ranger, E-Communications Officer, Eastbourne Borough Council